Considering the day to day activities involved, it is not an overstatement to say running your own business is quite challenging and a no-easy task. Nevertheless, you would be leaving a great deal on the table if you do not have your business visible online. Research shows that 84% of people who consume a product or the other today are of the opinion that a business with a website is more credible than a business that depends solely on social media page. From a personal point of view, I feel more secure when I have access to a website before purchasing their product or use their services. Starting with a website of your own would strongly position your business online presence.
Let’s have a look at four most important reasons your business needs a website.
First Impression Counts
There is a synergy between technology and humans. As humans, the way we see and do things keeps evolving as technology advances. Nowadays, many use search engines like Google and Bing to locate stores and products online without having to stroll down the main street or travel. Having an website where both existing and potential consumers could go to interact with your products gives a positive impression about your business and all it represent. It validates your product and give consumers the impression that you know what you are doing. Also, providing the opportunity to learn about you and interact with your products and services help build trust between your brand and your consumers.
Your Business Need To Be Found
Not having a functional website poses a great threat to your business growth as many people both locally and globally who engages search engines to find answers to questions, locate products or services will not be able to find what you offer. This leads to loss as it becomes difficult to attract new customers or users as well as keep existing ones. Also, having a central location where your address, phone number, business email, contact form, reviews, products or services list, portfolio etc. are stored gives room for people to easily reach out to you.
Website Allows You To Compete
In this age, you are not being competitive if your brand is not on the internet, meaning you are missing out on a lot of opportunities. Getting a website is a strong step forward in positioning your business and brand in an ideal environment for success. Your website is the gateway to your brand. With a functional site, you improve the possibility of making your brand appear in search results whenever people across the world engage search engines for related product or service.
The cost of setting up a website might appear a big spend on your small business’ budget but it is worth the investment most especially when you consider the fact that your website is marketing your business every hour of the day whether you are personally active or not and could be visible to a large number of people across the world if well and fully optimized. This in turn improves the number of visitors and conversion rate on your site on a regular basis.
“When you have your own website,
you have a lot more control”.
There’s a lot of benefit in taking your business beyond just a social media page. With a website of your own, you showcase your professionalism, express all that your brand or business is about with quality and valuable content (gallery, video, images, text, design, quotes, etc.), position your brand for success, get your business in the face of potential customers, 24/7/365 brand marketing, provide immovable platform for visitors to interact with your brand 24/7 and many more.